Dynamic TikTok Ads
Our TikTok Dynamic Conquest Ads utilize your dealership’s vehicle inventory to create captivating video ads. These dynamic videos showcase your vehicle inventory, ensuring maximum visibility and fresh content for your brand. Dynamic Ads are designed to match users’ unique preferences and behaviors, increasing the likelihood of engagement and conversion.
Tailor your ad campaigns with catalog sets categorized by new, used, certified pre-owned, aged inventory, or even specific year, make, or model. While smaller sets might impact campaign effectiveness, we recommend running separate campaigns for new and used inventory as a best practice, budget permitting.
Personalized Ads
TikTok's advanced targeting capabilities allow dealerships to create personalized inventory ads, tailoring content to match user interests and behaviors. This approach ensures that potential customers see the most relevant vehicle listings, enhancing engagement and the likelihood of conversion.
Humanize Your Store
TikTok's engaging video format offers dealerships the unique opportunity to showcase their personality and values, bringing a human touch to their brand. Through authentic, creative content, dealerships can connect with audiences on a personal level, building trust and relatability.
Maximize Your Reach
Leveraging TikTok's expansive user base of 1.5 billion, dealerships can significantly extend their reach, especially among the influential GenZ and Millennial audiences. The platform's dynamic ad formats, like Dynamic Catalog Ads, enable dealerships to showcase their inventory creatively, maximizing visibility and engagement with potential buyers.
Detailed Insights
Your dealerships can track campaign performance through detailed reporting, enabling data-driven decisions and optimization for maximum return on your investment
Reach your Customers
Video Shopping Ads offer a dynamic, in-app shopping experience, showcasing live inventory in captivating videos.
With TikTok’s growing role as a search engine, your ads gain increased visibility, tapping into the platform’s vast user base for maximized lead generation.
Learn More about how sMedia’s TikTok Platform can capture you more leads and drive your dealership sales.
TRACK RECORD
Check out the impressive results of our customers’ campaigns below to see how sMedia can help increase conversions and drive sales for your dealership.
Knight Auto Group
We view sMedia as more of a partner than just a vendor we work with. It’s really because they take the time to understand our goals, and help us achieve them at all of our stores. sMedia has helped us continuously optimize our advertising efforts by providing feedback and recommendations that are rooted in data, and they help us make smarter business decisions.
Kurtis Andersen, Internet Director
Centennial Auto Group
sMedia really helps us look beneath the surface to figure out the full story of what our customers are doing on our sites and why. This is a huge help, it allows us to make more impactful decisions, it allows us to create much more efficient media plans that minimize waste, and ultimately it creates a better experience for both our customers and our instore staff.
Allan Clow, Marketing Analyst
Bannister Auto Group
At Bannister we have a lean and efficient advertising strategy, and sMedia is a big reason we are so successful in that.
Rhys Albrecht, Marketing Manager
Wheaton Honda
sMedia helps us get traffic to our website with real insights on how customers are behaving with us online, this gives us a much better insight on how to meet the needs of the customers and also close more deals. I have yet to see anyone take an actual transparent approach like sMedia does.
Craig Hole, Marketing Manager
Kalispell Auto Group
sMedia has provided us excellent customer service. They do a great job of keeping us ahead in the digital game, getting us onboard early with things like Google VLAs and Performance Max campaigns. It’s been a game changer for us.
Jackie Aus, Marketing Director
Wheaton Honda
sMedia provides us insights on our traffic that allows us to target and better find customers that are really going to come into the store and purchase a vehicle through our dealership. As well as ensuring that the quality of the traffic that comes to our site is better and more engaged at all times.
Craig Hole, Marketing Manager
Nelson Auto Group
The relationship I have with sMedia, we collaborate together as a team, and put a plan together as far as what we are trying to accomplish. They drive traffic based on the plan that we devise, and at the end of the month we’ll sit down and review it, and make adjustments, each and every time, so that we can pinpoint the traffic that we are going after.
Jack Norton, Internet Director
