This webinar on TikTok Ads focuses on the significant potential of TikTok for reaching Millennials and Gen Z, the largest and fastest-growing groups of new retail buyers. Key highlights include:
- Importance of TikTok: The platform substantially impacts its users, with many in the market for buying or leasing cars. Many users have visited dealerships after seeing automobile ads on TikTok.
- Dynamic TikTok Ads: The webinar will cover creating dynamic video ads using dealership inventory catalogs targeted to Conquest Audiences using TikTok data. These ads will appear in TikTok feeds.
- Results and Expectations: The performance of TikTok ads, which differ from traditional platforms like Facebook, will be explored. The effectiveness in larger markets and the high sales influence of TikTok ads will also be addressed.
- Pricing and Setup: The webinar will outline the management cost, minimum ad spend, targeting, requirements, and the approximate setup time for these ads.
This webinar aims to equip dealerships with the knowledge to effectively utilize TikTok’s dynamic ad features to boost visibility and sales.