TikTok Automotive Ads

Wow users with an interactive inventory shopping experience!

New TikTok AIAs get your inventory in front of North America’s 185 Million monthly active users. Give shoppers the interactive experience they want.

TIKTOK AUTOMOTIVE ADS (AIA)

Buyers can shop your inventory inside the TikTok app

TikTok Automotive ads utilize your dealership’s vehicle inventory to create captivating, interactive ads. TikTok’s algorithm matches users’ unique preferences and behaviors, increasing the likelihood of engagement and conversion.

This ad presentation builds on the proven success of other vehicle listing ad formats by using video and a carousel. Then it takes it to a new level by allowing the user to remain on TikTok while scrolling through your website inventory, conducting searches and using filters.

BE WHERE YOUR CUSTOMERS ARE

How TikTok AIA works

TikTok Automotive Ads (AIA) provide users with an interactive experience like no other.

TikTokers that use the search function on TikTok can discover your AIA content, and they can also encounter you in their feed.
The first frame is called a product card and can be engaging video content or the first piece of inventory in the carousel.
Users can click a CTA to go interactive at any time or scroll through your carousel until they reach the interactive shopping experience. Here users can shop through your website inventory while remaining on TikTok. Users don’t want to leave the platform and are far more likely to engage with content that keeps them in the app.
While engaged with your on-site inventory, users can conduct a search or filter your inventory at any time, giving them a fully interactive inventory shopping experience. Shoppers can click through to the VDP on your website from any of the displayed units.

Learn more about TikTok AIA and get a better look at why these ads can help you reach new audiences that will drive results.

Track Record

The Results Speak for Themselves

Check out the impressive results of our customers’ campaigns below to see how sMedia can help increase conversions and drive sales for your dealership.

Kalispell Auto Group

sMedia has provided us excellent customer service. They do a great job of keeping us ahead in the digital game, getting us onboard early with things like Google VLAs and Performance Max campaigns. It’s been a game changer for us.
Jackie Aus, Marketing Director

Sherwood Ford

Through the use of our first party data, sMedia provides transparent attribution, and insights all done through Attributely. We use that to optimize our digital marketing strategies, our goals, and our ROI.
David Van Der Leek, Marketing Director

Wheaton Honda

sMedia helps us get traffic to our website with real insights on how customers are behaving with us online, this gives us a much better insight on how to meet the needs of the customers and also close more deals. I have yet to see anyone take an actual transparent approach like sMedia does.
Craig Hole, Marketing Manager

Preston Hood Chevrolet

Our cost per customer is down significantly, sMedia is just a smarter spend. When we make plans, we can go to the data to decide what we should be spending money on, and what we shouldn’t.
Courtney Fincher, Business Development Manager

Centennial Auto Group

sMedia really helps us look beneath the surface to figure out the full story of what our customers are doing on our sites and why. This is a huge help, it allows us to make more impactful decisions, it allows us to create much more efficient media plans that minimize waste, and ultimately it creates a better experience for both our customers and our instore staff.
Allan Clow, Marketing Analyst

TikTok Automotive Ads

AIA

Benefits