TIKTOK AUTOMOTIVE INVENTORY ADS (AIA)
TikTok AIAs utilize your dealership’s vehicle inventory to create captivating, interactive ads. TikTok’s algorithm and auto audience targeting match shoppers’ unique preferences and behaviors to your inventory, increasing the likelihood of engagement and conversion.
This ad format builds on the proven success of other vehicle listing ad formats by using video and a carousel. Then it takes it to a new level by allowing the shopper to remain on TikTok while scrolling through your website inventory, conducting searches and using filters
Experienced Partner
sMedia has been a TikTok beta partner since January 2024, testing various ad formats for auto, including the first iteration of AIAs. That means that we're experts at this! We can provide better ad optimization due to our experience working with and testing these ads. As a TikTok partner, we can also provide you better support
Maximize your Reach
Dealerships can significantly extend their reach by leveraging TikTok's audience of 187 Million - North American monthly active users. TikTok is particularly effective with influential GenZ and Millennial audiences, and has been aging up to include larger shares of older demographics.
BE WHERE YOUR CUSTOMERS ARE
TikTok Automotive AIAs provide shoppers with an interactive experience like no other.
- TikTokers who use the search function on TikTok can discover your AIA content, and they can also encounter you in their feed via the enhanced platform targeting.
- Shoppers can click a CTA to go interactive at any time or scroll through your carousel until they reach the interactive shopping experience. Here shoppers can browse through your website inventory while remaining on TikTok. Users don’t want to leave the platform and are far more likely to engage with content that keeps them in the app.
- The first frame or product card will either be engaging video content or the first piece of inventory in the carousel that the algorithm determines is right for the audience.
- While engaged with your on-site inventory, users can conduct a search or filter your inventory at any time, giving them a fully interactive inventory shopping experience. Shoppers can click through to the VDP on your website from any of the displayed units.
