Everyone’s Talking About… AI in Your Dealership and The Time to Act is Now!
AI in your dealership isn’t just about the tools you may be using to improve efficiencies; AI is marking its territory on the digital battlefield, and your dealership is either actively gaining market share or falling behind.
This shift is already visible on search results pages. Google has integrated paid campaigns, including Vehicle Ads, directly into its new AI Overviews. This prime, high-visibility placement makes campaign quality and relevance more critical than ever. If your advertising strategy isn’t expertly optimized for this AI-driven landscape, you are losing valuable ground to competitors who are.
Angie Milana
Marketing Communications Lead
Beyond advertising, AI is a powerful tool to drive operational efficiency and lower costs across your dealership. The key is choosing the right technology.
For example, imagine the value of having a professional, engaging video for every single unit in your inventory, but without the massive cost and time of traditional production. That’s where AI-powered video solutions become a necessity. They automatically create and deploy inventory videos across your advertising platforms (or website), turning a daunting task into a simple, efficient strategy for better digital results.
You don’t have to become an AI expert to win. You just need a partner who already masters these systems. sMedia is here to ensure your dealership isn’t just keeping up with the AI revolution, but actively dominating it.
Ready to use AI to drive real results? Let’s Talk Strategy!
Automotive Industry Events
The Western Canadian Dealer Summit (WCDS) 2025 was an exceptional experience! Held at the breathtaking Fairmont Chateau in Lake Louise, Alberta, the conference featured an impressive lineup of speakers and explored vital industry themes. If you couldn’t make it to the mountains this year, our team compiled the most critical lessons, strategic insights, and key trends, literally everything you need to know to stay current and plan for the year ahead.
Upcoming Webinar Alert
Is your website secretly sabotaging your entire marketing budget? You could be wasting thousands in ad spend because slow speeds, clunky design, and poor user flow are killing conversions.
On Dec 9th, join our CEO, Erin & Head of Growth Alecia as they will guide you through a live audit of your own sites to uncover the precise usability issues that are bleeding ad dollars and costing you leads.
Product Highlight
Microsoft Auto Ads
STOP Leaving High-Intent Leads on the Table: The Microsoft Ads Advantage!
Your competitors are already tapping into a lucrative audience you might be overlooking: the high-intent car shoppers on the Microsoft Ads Platform. If you aren’t actively running specialized campaigns across Bing, MSN, and the Microsoft Audience Network, you are quite literally missing out on measurable, lower-cost leads.
Spotlight: Evan McNamara | Solution Consultant (SC)
We are thrilled to shine our spotlight this week on Evan McNamara, one of our dedicated Solutions Consultants!
Evan just completed his 1-year milestone with sMedia, and he has quickly become an essential resource for our clients. Armed with an educational background emphasizing Sales and Marketing, Evan possesses the perfect foundation to excel in his role, where he specializes in connecting dealership objectives with our powerful, data-driven digital solutions.
Evan’s enthusiasm for his work is clear; when asked why he is thrilled to be at sMedia, he responded, “I’m thrilled to be at sMedia for many reasons, but what stands out most is knowing that the company I represent truly has our clients’ success and best interests top of mind!” This genuine passion for the mission drives his daily efforts. Evan thrives on collaboration, focusing on ensuring our dealers are equipped with the right strategies and technology to successfully navigate the complex automotive digital landscape and achieve measurable growth. His commitment helps turn client insights into real-world, high-impact campaigns.
Evan balances his professional focus with a clear dedication to adventure and sports. A proud resident of Guelph, Ontario, Evan is an avid enthusiast of hockey and tennis, but his true passion lies under the water he is a certified diver! This love for the deep blue directly inspires his ultimate dream vacation: diving in the beautiful Cayman Islands.
Boost Your Knowledge
- Stop Chasing Ghosts: Why “Leads” Are a Flawed Metric
- Unlocking a Competitive Edge: Why Microsoft Ads are a Game-Changer
- Google vs. Meta AIA Ads: Where Dealers Should Spend Right Now
- 4th Quarter Push
- Personalizing Automotive Shopping
- Why YouTube Is Still a Dealer’s Secret Weapon
- Turning Shoppers Into Leads
Industry Pulse
- CEOs of the “Detroit Three” automakers (Ford, GM and Stellantis) Called to Testify Before Congress
- EV Adoption Slowdown & Hybrid Surge
- Supply Chain Resilience and Reshoring Efforts
Let’s Talk Strategy: sales@smedia.io
