Grateful for 2024, Excited for What’s Next
As we wrap up 2024, I want to take a moment to say thank you, whether you’ve been a long-time client, a new partner, or someone considering sMedia for your dealership’s digital advertising needs. Your trust and collaboration mean the world to me and the entire sMedia team.
This year has been a big one for us. Since stepping into the CEO role in February, I’ve been inspired by the incredible work our team has done to help dealerships thrive in an ever-evolving market.
From launching new tools like TikTok Dynamic Ads, and our first-ever Pinterest Ads Beta to fine-tuning strategies that drive real results, everything we’ve done has been focused on helping you succeed.
As we look ahead to 2025, we’re excited to continue building stronger partnerships and delivering even more impactful results. If you’re heading to NADA in New Orleans this January, stop by to say hello—we’ll have coffee, fun swag, and a chance to demo our latest products.
I wish you a warm and joyful holiday season. Thank you for reading, and supporting our team this year, and here’s to a bright and successful new year for us all.
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Dealership Holiday and Special Event Playbook
Limited-time sales events are a great way to create urgency and push in-market shoppers to close a deal before the month’s end. Whether it’s for Black Friday or a clearance promotion, they require planning and proper execution to be successful.
For all the great tips, keep reading our blog here.
Here are some of our other recent blog topics you find interesting:
Are auto tradeshows a good investment?
Getting Started with TikTok for Dealerships
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We are excited to be attending NADA 2025 in New Orleans this year and we hope to see you there! The week can be a hectic affair with so much to see and do, be sure not to miss our booth, stop by and say hello. Or better yet, let’s pre-book a day for us to meet! Let’s Connect Here.
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Have you been thinking about making a change?
The time is now! Book a demo with us ASAP and start saving.
Learn More
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SPOTLIGHT
Adrian Vaughn
We are excited that Adrian joined our team fairly recently as a member of our Customer Success team. He grew up in the Philippines, and after studying Multimedia Arts & Sciences in college, he moved to Dubai working as a graphic designer. He’s settled now close to family in Calgary, Canada.
His passion for all things automotive was sparked by being around a family-owned garage. He’s carried that passion forward working with a large dealership group, a dealer-affiliated vendor, and gaining agency experience, which has allowed him to understand automotive from multiple perspectives.
In his spare time he enjoys creating content focused on cars, travel, and lifestyle. You can often find him posting fun and creative reels on TikTok and Instagram.
After exploring and supporting businesses in different industries, Adrian realized he missed being a specialist. sMedia provides him an opportunity to combine his passion for cars and marketing. He’s excited to be in a position where he can relate to dealers’ experiences and help them navigate the ever-evolving landscape of automotive marketing.
INDUSTRY NEWS
- Amazon selling Hyundai cars online
- What a Nissan-Honda merger could mean
- Vehicle sales to post 5-year high
- Q3 Auto stats
- Trump’s tariffs could hit auto industry hard
