sMedia Dealer Download June 2026 - What Dealers NEED to Know

The way people shop for cars online is going through another massive shift… Are You Ready?

Between recent updates at Google I/O and major announcements at Google Marketing Live, automotive digital marketing is moving faster than ever. Google is leaning heavily into conversational search, meaning your buyers are having complex dialogues with AI assistants rather than just browsing traditional links. For dealership owners, adapting to this ecosystem is crucial to your success and keeping up shouldn’t be your burden to carry.

The team at sMedia is already building the roadmap for what comes next. We want to partner with your dealership to comprehensively review your current SEO structure and pair it with best-in-class digital ad solutions. By turning your live lot inventory into dynamic, AI-optimized ads that populate across YouTube, Search, and local Maps navigation, we ensure your dealership secures maximum online visibility at every single stage of the modern buyer’s journey. 👇

sMedia Update

We are excited to announce Ryan’s promotion to Manager of Customer Growth, leading our Customer Success team!

His experience, knowledge, and passion will continue to drive We are excited to announce Ryan‘s promotion to Manager of Customer Growth, leading our Customer Success team. His experience, knowledge, and passion will continue to drive our mission to provide best-in-class digital marketing services while building genuine dealer partnerships.

🎉 Congratulations, Ryan!

Product Feature: Smart Offer

Tom Kadlec_Smart Offer Case Study sMedia Dealer Download Blog Image

The Results: By treating every visitor like a personal shopper rather than a generic user, the store achieved unmatched lead quality and conversion efficiency:

ROI (Return on Investment): 30:1
Close Rate (Lead-to-Sale): 15.4% (Since inception)
Cost Per Sale: $30.43
Total sMedia Leads: 583
Total Sold Units (Attributed): 90
Internal Ranking: #2 Highest Converting Lead Source

Ready to Increase Your Conversions & Sales?

sMedia Dealer Webinar Series

In this session, we joined forces with Google to discuss the impact of video and why you shouldn’t sleep on the powerhouse platform that is YouTube.

This was a unique opportunity to hear straight from the experts on why video needs to be at the forefront of your digital marketing strategy in 2026.

👀 WATCH NOW

Automotive Industry Events

🏔️ NIADA 2026

Is your marketing budget actually selling cars, or are you paying for traffic you already own?

Erin held a live, “under-the-hood” working session where dealers used their own mobile devices to identify hidden expenses and learn to measure true shopper engagement. Full recap coming soon.

Canada’s Used Car Week (CUCW) 2026

🎉 We are incredibly proud to share that Erin and Carrie were named honorees for Women & Automotive: Profiles in Leadership, while Angie was named one of Auto Remarketing Canada’s Remarketing Under 40 honorees (keeping the sMedia streak alive after Erin took home the award last year)!

We couldn’t be prouder of how our team continues to lead and innovate. Another HUGE congratulations to our incredible winners! 🏆

sMedia Spotlight:
Minna Roberto | Software Engineer

Celebrating her four-year anniversary at sMedia, Minna Roberto is a fantastic example of growth and dedication within our team. Minna’s journey with us is especially meaningful as she first joined the sMedia family as a Software Developer intern before transitioning into her full-time role. Holding a Bachelor of Science degree in Computer Science with a Minor in Creative Technologies from the University of Regina, she perfectly blends technical acumen with a unique eye for innovation to elevate our development team every day.

Minna is a proud lifelong resident of Regina, having been born, raised, and currently living in the city. Outside of her development work, she is a dedicated pet parent to a wonderful furry household. Her crew includes a beloved 13-year-old dog named Maiya and a lively 4-year-old cat aptly named Mew, who keep things fun and full of energy at home.

When it comes to unwinding after a busy week of coding, Minna is an avid gamer who loves diving into both video games and board games. She is also a big fan of local restaurants, counting Tipsy Samurai in Regina and Mitsu Sweet Cafe & Sushi in Moose Jaw among her absolute favorite places to eat. Looking ahead, she hopes to pack her bags and cross a major destination off her bucket list with a dream trip to Japan. We are so proud to have watched Minna grow from a talented intern into an indispensable part of our team over the last four years!