FORMERLY KNOWN AS “BEHIND THE WHEEL”
Why Local SEO Should Be a Core Focus of
Your Dealership’s Digital Strategy
Head of Growth
With more than 95 percent of car buyers starting their journey online (Google, 2023), visibility in search results is a critical factor in dealership success. Local SEO plays a vital role in making sure your business appears when and where it matters most—when customers are actively searching for vehicles or services near them. In today’s competitive landscape, a dealership’s digital presence needs more than just a well-designed website or paid ads.
Local SEO ties together all aspects of your marketing strategy by ensuring your inventory, service offerings, and content show up in search results for relevant, high-intent queries. Without it, even the most polished campaigns can fall flat simply because customers can’t find you. Local SEO also enhances the effectiveness of other channels by increasing organic visibility, improving lead quality, and reducing reliance on paid advertising.
As search engine algorithms evolve and mobile traffic continues to dominate, optimizing for local intent is essential.
You can read more about this topic here.
Product Highlight:
Google VLAs for RVs
Google VLAs have been very effective for automotive dealers in the North American market and RV dealers can benefit from them now as well.
Display your inventory right at the top of the search results page with images, pricing, RV details, and your location.
Looking for other services like Meta or TikTok, we can help you there too!
SEO AUDIT
What we don’t know CAN hurt us. Let us dig into the data and develop a custom action plan focused on local SEO for your dealership.
SEO isn’t something you can set and forget and it’s not a one-size-fits-all solution. How do you rank against your competitors? Does your SEO measure up?
If you’re serious about dominating your local market organically, let’s talk.
WE POST INFORMATIVE BLOGS WEEKLY!
Here are a few you may have missed:
- Local SEO for Automotive Dealers
- More to Consider in GA4
- Dealer Huddle Takeaways
- Bidding on Branded Terms
- RV Dealers Can Use Google VLAs
- Get Impact with AI-Powered Video
- Learn More About TikTok AIA
SPOTLIGHT
Tayler Ursu
Meet our Head of Ad Operations!
Tayler grew up in Gravelbourg, SK and currently resides in Regina. You may have heard his name over the years at sMedia as he is one of the founding partners! Throughout the pivots and immense growth at sMedia, Tayler has worn many hats and is currently our Head of Ad Operations.
Tayler has been to 13 countries and counting, has a black belt in karate (and product development), loves to walk and train his dog Bruce, enjoys board games, casual video gaming, and loves a quality bowl of ramen or pho. His dream car is a Mercedes-Benz GLE 63 AMG, and dream vacation is anywhere in Asia.
Tayler has a real passion for digital advertising.
“The energy here is unmatched. Every ad is built to perform, and that kind of drive really resonates with me. Being part of a team that is pushing boundaries and leading the way feels like the perfect place to grow and make an impact.”
INDUSTRY NEWS
- 100 Leading Women in Automotive
- Stellantis Reshuffles N.A. Production
- Ontario auto production suffers as U.S. tariffs take hold
- Subaru Increase Prices
- Honda shifting CR-V to US from Canada
- Light Vehicle Production Forecast
- Oscar Mayer’s Wienie 500
KEEPING YOU INFORMED
Want a deeper understanding of industry changes and trends?
Head to smedia.io where you will find our automotive blogs and a library of previous webinars. If you have any questions or suggested topics for webinars, let us know: marketing@smedia.ca
