sMedia Newsletter – March 2025

March 27th, 2025

Using Video for Inventory Marketing

Video is unquestionably one of the most pursued marketing tactics for dealerships in 2025. Shoppers continue to use video in their shopping journey and cite it as a contributing factor in their purchase decisions.

Algorithms are pushing content that gets higher interaction, and video always wins over static images. Using AI video in conjunction with clean inventory data can make marketing more efficient and effective.

By replacing static images with eye-catching video in your ads, you can help increase the impact of your advertising dollars. Dealers can also leverage video in their VDPs, by turning static images into a dynamic experience.

To learn more about how you can use AI video for your inventory marketing:

Product Highlight: Dealership Co-op Management

The process of claiming co-op can rarely be described as “Hassle-Free” but that is exactly what you’ll get with sMedia’s Dealership Co-op Management.

We get pre-approvals and submit all your necessary documents, so you get every dollar you are entitled to, and save your valuable time.

We can claim co-op on your behalf for every eligible vendor you work with, and they don’t have to be an OEM approved partner in many cases. We handle the entire submission process, never worry about co-op processing again!

TikTok Automotive Inventory Ads (AIAs)

TikTok AIAs are not new to sMedia, we’ve been working with TikTok as a beta partner for the last 12 months. As a partner, we can offer our expertise and enhanced support from TikTok to get the most from these campaigns.

AIA’s are seeing higher click-through rates, and lower cost-per-click and cost-per-thousand-impressions than previous TikTok Ads. Don’t miss out on the most active social platform in North America! Check it out!

Here are some Blogs and Press Releases you may have missed:

SPOTLIGHT
Angie Milana

Meet our Marketing Communications Lead!
Angie grew up across multiple locations in Ontario: Mississauga, Oakville, and Etobicoke before heading north to Vaughan. Now, she lives in Milton, Ontario.

Angie’s passion for cars runs deep and has always sparked her curiosity. Her passion for automotive and a Degree in Public Relations blend perfectly with her role at sMedia, where she can champion cutting-edge solutions for dealerships across North America.

Angie enjoys meditation and yoga. She’s a self-proclaimed foodie with no favourites as she loves it all! (Though Thai does hold a special place.) Her ideal getaway involves sun, sand, and some underwater adventures like snorkelling. Her dream destinations include Ushuaïa Ibiza or Tomorrowland in Belgium.

Angie is a proud mom of an amazing 5-year-old who fills her life with endless creativity and joy (some stress and grey hairs too). Angie is passionate about helping dealerships thrive with innovative tools that really work and making it clear why partnering with sMedia is a game-changer for driving sales and building trust.

INDUSTRY NEWS

KEEPING YOU INFORMED
Want a deeper understanding of industry changes and trends?
Go on over to smedia.io where you will find our automotive blogs and a library of previous webinars. If you have any questions or suggested topics for webinars, let us know! marketing@smedia.ca

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