Personalization Makes Shoppers Say Yes

Car buyers want an uninterrupted buying experience; interruptions can be annoying when it’s an offer meant for someone else.

Imagine walking into a dealership, looking for that new car you’ve already made your mind up on. You spot it across the showroom floor, take one step towards it and -BAM- the service technician cuts you off and shoves a flyer in your face for a 10% discount on a timing belt change.

Then they try to sell you on a limited-time offer. You step aside, say no thank-you, and continue on your path to the shiny new car.

One step later, the used car manager shakes your hand, tells you all about the really great sale on all pre-owned inventory: “You can get a $500 gas card today only on pre-owned.” You didn’t ask for it, you gave no indication you were there for that purpose… So, again, no thank-you.

Consider how customers feel when they arrive at a website homepage and get immediately hit with irrelevant offers. How much better would it be if what they got instead was not only relevant, but it happened at the right time? Personalization like this, like what is available in Smart Offer from sMedia, is hard to say no to.

You want customers saying yes, please, rather than no, thank you. Removing barriers and walls to the shopping experience will make shoppers more likely to engage with you when they are ready. So what can you do to change the customer experience and personalize it? During the month of August we’ll be digging deep into personalization when it comes to CTA’s, forms, ads, and your website. Watch for our educational content and products that can help you.

If you are interested in a great personalization tool that can help you convert more shoppers into lead opportunities right now – contact us at sales@smedia.ca and ask about Smart Offer!

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DEALERSHIP WEBINAR SERIES
Getting, Keeping, and Deserving Attention

If you missed this in-depth discussion on getting buyers’ attention and keeping it, don’t fret! You can find it and many more webinars and blogs on our website.

Learn about the three types of attention and how your marketing can tap into them to help you achieve your objectives HERE.

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WE POST WEEKLY and here are some Blogs you may have missed:

• Webinar: Attention: Getting it, Keeping it, Deserving it
• Voluntary Lifted Attention
• Do I Have Your Attention Yet?
• Do I Still Have Your Attention?
• Vendor Consolidation
• Local SEO for Automotive Dealers

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SPOTLIGHT

Elena Panzovska Mladenovska | Billing and Accounts

Elena has been with sMedia as part of the billing team for 7 years. She was born and raised in Kumanovo, North Macedonia, and still lives there today with her husband and two children.

Her husband is a chef and she shares that love for food as she enjoys cooking and baking in her leisure time. Elena’s got a very specific favorite food: The Lasagna Bolognese from Osteria dell’Orsa in Bologna, Italy. 
Buon Appetito!! Her dream vacation is Cuba, and her dream car is a Bugatti Veyron 16.4.

Despite working from many time-zones away, Elena is a huge part of our team, and any customer who has worked with her will tell you what a delight she is! 

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