Getting Back to Business
Product Marketing
Summer is almost over, and it’s time to get back at it. Back to school, back from vacation, back to the business of marketing your inventory and your brand. While we don’t want to think about fall being just around the corner, the changing seasons are a good reminder to take stock and evaluate where you are and where you want to be by the end of the year. What’s working, what’s not, and what has to change?
Fall also presents an opportunity to evaluate your partnerships and explore the potential for new ones at top automotive events. The sMedia team will be at several of these tradeshows, and we hope to see you there.
Digital Dealer is on October 14 & 15 in Las Vegas. The organizers promise a streamlined experience to maximize time and impact. We’re excited for the updated schedule layout as it allows for a better balance of targeted education sessions and networking opportunities.
Speaking of education sessions, the sMedia team will have a session, a workshop and an AI Hackathon team (or two) for dealers to participate in. Our CEO – Erin Richmond will not only be defending her championship belt in the AI Hackathon session, she’ll also be running an interactive workshop with our Head of Growth – Alecia Wilson, on how your website could be wasting your ad dollars.
Our Head of Customer Success – Rhys Albrecht, will have a session on how to leverage your marketing to drive the right kind of attention. If you’ll be at Digital Dealer, our team will also be at booth #225 with a special guest you won’t want to miss.
ACE (Automotive Conference & Expo) is right on the heels of Digital Dealer, October 16 & 17 in Niagara Falls. This event promises to deliver sessions that address the specific concerns of the Canadian market. Our team will be at booth #48, and we can’t wait to see you there.
New Product Alert:
AI Dynamic Inventory Video
is now on YouTube
Earlier this year, sMedia launched our AI Inventory Video solutions to help dealers amp up their Dynamic Social ads and host detailed, eye-catching inventory videos on their VDPs.
Now we’re taking it a step further. In addition to Facebook, Instagram and TikTok video placements, when you subscribe to our AI Inventory Video for Ads service, you can also use that video in Dynamic Inventory Ads on YouTube.
Not familiar with our AI Video products? You can learn more here.
YouTube Ads can get your inventory in front of captive in-market audiences and retarget viewers in a number of formats, including shorts and bumpers. These 6-second AI Inventory Videos are built for quick, maximum visual impact. It’s a great opportunity to get your inventory in front of new audiences with click-throughs directly to your VDPs.
YouTube ads are included in our existing full Google package. Already running Google ads, but still interested in YouTube? We still have you covered! We can do YouTube ads as a standalone service for a very low monthly fee.
Want to know more? Message your Customer Success Manager, or email us at sales@smedia.io.
WE POST WEEKLY and here are some Blogs you may have missed:
- Turning Shoppers into Leads!
- Is Traditional Marketing Dead?
- Personalizing Automotive Shopping
- Why Vendor Diversity Wins
- Webinar: Attention: Getting it, Keeping it, Deserving it
- Voluntary Lifted Attention
SPOTLIGHT
Len Goertz | Manager of People & Culture
Len has been with sMedia as part of the People & Culture team for almost 3 years. He was born and raised as a farm kid, in Frobisher, Saskatchewan, next to the U.S. border, and makes his home now in Regina, SK.
Len has a significant social media presence, where you can find out he’s a Taylor Swift Superfan! In fact, he got engaged on the Eras Tour at SOFI stadium where they filmed the Eras Tour Movie.
Fun Facts: Len’s favorite food is a Vietnamese vermicelli bowl, his dream vacation destination is Japan, he has a pet dog (Pixel), a cat (Gigabyte), and two hedgehogs (Glitch & Matrix). Full points for creativity on those names!
When he’s not helping create an internal culture that radiates – like leading a Monday meditation break, Len also teaches up to 7 fitness classes a week in the community.
INDUSTRY NEWS
- Study Highlights consumer frustration with used car buying experience
- U.S. average marketed price of new vehicles may slip
- Pace of decrease in Canadian market slows
- Hyundai & GM release details on first 5 co-developed vehicles
- New Inventory Levels down 5% YoY
- Consumers Bracing for Worse
KEEPING YOU INFORMED
Want a deeper understanding of industry changes and trends?
Head to smedia.io where you will find our automotive blogs and a library of previous webinars. If you have any questions or suggestions, let us know: marketing@smedia.ca OR Let’s Talk Smart Strategy: sales@smedia.io
