NADA 2025 at ‘SNOLA’ highlights

We’ve dubbed it “SNOLA”. NADA in New Orleans was unlike any other before it. I guess that’s what happens when the worst snow event to hit NO since 1895 screams […]

Increase your Impact with Creative Video

The automotive industry has been in a state of rapid flux between crisis and opportunity these past several years. Embrace it. Dealers have been resilient and great at welcoming new […]

Boost engagement in 2025 with creative ads

Working in the digital media and influencer marketing space has taught us a lot about the power of creativity. We’ve seen firsthand how a well-crafted ad can go from being […]

2024 was eventful… what an understatement!

2024 is in the rearview and the first quarter of the twenty-first century is certainly finishing with a bang. To say 2024 was eventful is an understatement. Here’s a look […]

Dealership Holiday and Special Event Playbook

Limited-time sales events are a great way to create urgency and push in-market shoppers to close a deal before the month’s end. Whether it’s for Black Friday or a clearance […]

Are auto trade shows a good investment?

Trade shows have been around for hundreds of years, and they have persisted because of the unique opportunities they provide. Remote culture has reduced in-person meets, and COVID shut down […]

Social Strategy Best Practices 2024

Organic Social Media Strategy for Car Dealerships We often get asked, “Do you create social media posts for dealerships?” Our answer is always no. Social media encompasses two components: organic […]

Digital Dealer 2024 is in the books!

What can we say, this was a whirlwind conference with some awesome topics presented! The sMedia team presented at the DVX, captained a team at the Hackathon (more on that […]