And Why We Welcome It Here at sMedia
In a recent article (read here), we discussed “super vendors”—those all-in-one providers who promise simplicity and time savings. While we recognize that it’s tempting to consolidate everything under one roof, the truth is: when it comes to vendor relationships, diversity is a strength.
At sMedia, we believe that great results come from collaboration.
There is considerable competition within the automotive vendor community. Some vendors view other providers as threats. We don’t. We welcome the opportunity to collaborate with other specialists, as it ultimately benefits dealers and the industry as a whole.
We’ve had successful partnerships with vendors across various website platforms, analytics solutions, chat tools, lead widgets, attribution software, and other digital advertising vendors. These partnerships work because everyone at the table is bringing a different strength to the equation, and that diversity creates a better, more informed outcome. As long as all of your vendors are working to make you successful, a robust and trusted vendor list can be a competitive advantage for your dealership.
We don’t gatekeep. We don’t silo. We integrate.
When a dealership works with multiple vendors, they’re getting:
- Diverse expertise – One vendor may be great at SEO, another at attribution, another at organic social posts. A single provider can’t be best-in-class at everything.
- More innovation – Smaller, focused vendors are often more nimble and innovative than one-size-fits-all platforms.
- Multiple perspectives – When vendors collaborate, the dealership gets a more complete picture of what’s working, what isn’t, and how to improve.
- Checks and balances – No single vendor is left unchallenged. Each one brings accountability to the rest, ensuring performance remains a priority.
We’ve seen this firsthand.
How We Collaborate With Your Other Vendors
At sMedia, we make collaboration a priority. Whether it’s your website provider, CRM, chat tool, or analytics team, we’re happy to jump on a call to align strategies, troubleshoot challenges, and ensure all systems are working together toward a common goal: your growth.
We take pride in being transparent, curious, and easy to work with. We’ll share insights, talk through attribution discrepancies, and work side-by-side with your other partners. We welcome feedback and conversation because we know it will ultimately help us and help our dealers. We’re not territorial, we’re team players.
What Matters Most: The Dealer’s Results
At the end of the day, we all work for the same person: the dealer. And when multiple trusted vendors work together, the dealer benefits from higher performance, deeper insights, and better ROI.
So if you’re working with other vendors or considering adding new ones, know that sMedia is ready to collaborate, not compete. We believe in building the best possible team around each dealership. Sometimes that includes us, and sometimes it includes others. The best outcomes happen when we all work together.
👉 Let’s Get Started!
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