The GA4 Standards Council is Working for You

July 4th, 2022

sMedia is happy to announce that we are a founding member of the Automotive Standards Council for GA4! 

The newly established Automotive Standards Council consists of thought leaders from the automotive industry who want to establish a set of standards for the new GA4 analytics platform. Council members will come together to establish a baseline for Google Analytics 4 tracking and event measurement.

sMedia is an advocate for educating dealerships and working as a partner with other vendors to create transparency and synergy within our industry. The automotive industry has experienced a huge push toward digital transformation in the last three years and the pace of change will only continue to accelerate. Here at sMedia, we believe that partnerships with other vendors and dealerships will enable our clients and our company to embrace this change and experience success in digital transformation. The Automotive Standards Council for GA4 aligns with our belief in industry cooperation and represents a significant first step to establishing baseline measurement expectations for the automotive industry. 

As a Founding Member of the Council, our team will be working to ensure that sMedia clients have the latest information on GA4 implementation and that our products and services align with the standards established by the council. We are excited to be a leader in digital transformation for the automotive industry and look forward to sharing the benefit of this council with our customers. 

If you have any questions on GA4 please let us know

If you’d like to stay informed about the Automotive Standards Council, follow updates on our Automotive Blog.


sMedia Customers will receive a conversion to GA4 at no cost. Your historical UA data will also be stored and both data subsets will be available through our Performance and Attribution dashboards. Learn more about our Performance Dashboard.

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