Stop Missing the Next Generation of Car Buyers
The automotive market is shifting beneath your feet. As the next generation of car buyers (Millennials and Gen Z) gain spending power, their research habits are moving away from traditional search and flocking to immersive video platforms.
You’re already spending thousands to reach them, but are you reaching them where they live? If you’re not actively showcasing your inventory on TikTok, you’re missing out on a massive, high-intent audience that is more affordable and receptive than anywhere else.
The clock is ticking on your opportunity to be an early adopter and secure your position on this platform.
Why TikTok Isn’t a “Just-For-Fun” Platform, It’s a “Sales” Platform
Forget the outdated idea that TikTok is just for viral dances. For modern automotive dealers, it is a powerful, catalog-based advertising ecosystem, powered by tools like Automotive Inventory Ads (AIAs). It’s also where millions of in-market shoppers are starting their search.
Here are the quick stats that you need to know:
- 39% of TikTok users (adults 18+) have indicated that they will be in-market for a vehicle (new or used) within the next year.
- The base continues to grow – active users are at 170M+ in the US and 17M+ in Canada.
- 35% are coming to TikTok specifically to search.
- 75% agree that TikTok is the go-to place to discover new brands or products.
This data clearly shows why your dealership needs to be visible on the platform right now.
In the consumer buyer journey, this audience aligns perfectly with the initial stages:
- Discovery & Brand Awareness: When shoppers are open to new models and ideas.
- Early Consideration: When they move from general browsing to actively searching for product details and solutions.
If you are not capturing a shopper’s attention at the Discovery stage, you are willingly eliminating your dealership from the Consideration set. You must have an effective strategy to capture this early-stage, high-volume attention to drive future sales.
The TikTok Partner Difference
The wheels are starting to turn, and you’re realizing that you need TikTok AIAs, but what’s next? As with any advertising platform, there are specific nuances and setup requirements you need to meet, and now isn’t the time to risk your ad spend on beta tests or trial-and-error.
This is where the sMedia difference becomes your competitive moat:
We are the only Canadian Automotive TikTok Partner and were one of the original Automotive Partners for AIAs when they first launched in the US.
What does this mean for you and why should you care?
Our team isn’t here to waste your time or your money with testing. We have 2+ years of experience running TikTok AIAs (going on 14+ years across all ad platforms), and have seen what works, what doesn’t, and how the platform (and users) have evolved over that time. As a dedicated Partner, we’re granted additional resources and support for our dealer accounts, giving us deeper insights into optimizations that can improve your campaign performance.
- Zero Effort on Your End: All we need is a ‘yes’ and your budgeted ad spend. We take care of uploading your inventory catalog into the platform, setting all of the campaign parameters, and will send you a preview of your ads ahead of time for approval.
- Best-in-Class Performance: Benefit from working with a dedicated partner who’s focused on your ROI and campaign performance.
The Clock is Ticking
The New Year is around the corner, and you don’t want to miss out on this crucial platform. Launching TikTok campaigns early will help set you up for success while you focus on the year-end push.
As an added bonus, our introductory ad credit offer is still available, but only for a limited time. This offer will grant you 33% back in ad credits on the platform, giving you time to see how the campaigns perform, while also saving you money.
The time to act is no so reach out to our team today to discuss a TikTok strategy for your dealership and to secure your ad credits ➡️ sales@smedia.io | https://smedia.io/tiktok-aia/.
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