About Us

Discover our company's history and achievements

Explore our journey from humble beginnings to becoming an innovative leader in the automotive industry. Discover our milestones, certifications, partnerships, and awards that showcase our commitment to client success and industry innovation.

sMedia 2018 team photo upscaled.

Our History

We have come a long way


sMedia was founded in 2011 by three friends. They shared a desk in a dealership showroom and later moved to the dealer keyroom to set up their first office.

2013 - 2018

sMedia developed an Inventory Scraper for Dynamic Inventory and launched the Engaged Prospect Metric, which significantly improved campaign measurement & delivery. sMedia achieved Google and Facebook channel partner status in the Automotive industry.




In 2019, sMedia had 600 dealership customers, a testament to the value they delivered.

2021 - 2022

sMedia’s Smart Offer lead generation tool was radically improved and relaunched. sMedia launched the Beta version of their Attribution platform. As a result of their continued dedication to providing exceptional service, sMedia joined the Automotive Standards Council for GA4 as a founding member and became a Google Premier Partner.


Fast-forward to 2023, and sMedia is proud to announce a rebranding initiative and the expansion of their attribution suite, Attributely. Expanded Ads products will include Tik Tok and more. The team is excited to continue their journey, providing innovative solutions to their customers in the Automotive industry.

Our Achievements

Leveraging technology for client success

At our company, we take great pride in being certified partners of both Google and Microsoft Advertising. These partnerships signify our expertise in utilizing the full range of tools and resources provided by these tech giants, enabling us to help our clients achieve their business goals.

sMedia is proud to have received several prestigious recognitions, including being a founding member of the Automotive Standards Council for GA4. This affiliation reflects its commitment to delivering exceptional services and staying at the forefront of industry trends.

We have also been named one of Canada’s Top 500 Fastest Growing Companies by Canadian Business and Maclean’s for three consecutive years, and two consecutive years by The Globe and Mail.

sMedia is honored to receive these recognitions and is committed to maintaining its growth trajectory while providing exceptional solutions to its clients.

How We Help

Our innovative, industry leading products

Attributely is an advanced attribution suite providing in-depth insights into marketing campaign performance across various touchpoints. Combining data analytics, advertising platform data, and dealer sales data, Attributely can help track the customer journey identifying the most efficient paths to converting your shoppers. Automotive businesses can understand marketing impact, allocate resources effectively, and drive conversions & sales. With a user-friendly interface and customizable dashboard, Attributely enables data-driven decisions to maximize ROI and drive growth.