sMedia Dealer Download – May 2026 Newsletter

July 7th, 2026

How This Honda Store Unlocked a 30:1 ROI via Personalization

With Spring automotive search intent surging but consumers remaining hesitant due to volatile market pricing, driving more website traffic shouldn’t be your only focus. In our latest case study, we shine a light on a high-volume Honda store averaging 70,000 monthly sessions, which knew they needed a strategy pivot to focus on improving conversion rates.

That’s where sMedia came in, helping the dealership convert that traffic with Smart Offer, a customizable, behavior-based, lead generation tool. By matching offers based on a shopper’s behavior and interest, this Honda dealer generated 583 leads over the course of 11 months through Smart Offer alone.

With advanced deployment functionality and an easy-to-use interface, the store’s time-to-market with new offers has drastically improved and has propelled Smart Offer into the #2 highest converting lead-to-sale source.

Interested in the best part of this case study? It’s completely replicable! Read more to see how to get it done and the potential impact it could have for your store! 👇

Read The Full Case Study Here

Product Feature: AI & Dynamic YouTube Video

Ad blindness is real, and you need to stand out from the crowd. Our AI Video technology automatically transforms your inventory into high-impact, VIN-specific video ads that dominate Meta, YouTube, and TikTok, coming soon.

32% increase in VDP engagement time
21% higher click-through rates vs. static ads
14% reduction in cost-per-lead

Ready to Increase Your Sales?

sMedia Dealer Webinar Series

In this session, we’re joining forces with Google to discuss the impact of video and why you shouldn’t sleep on the powerhouse platform that is YouTube .

This is a unique opportunity to hear straight from the experts on why video needs to be at the forefront of your digital marketing strategy in 2026.

June 3 @ 1 pm EST

WATCH NOW

Automotive Industry Events

🏔️ We’re Heading to the Rockies for NIADA

Is your marketing budget actually selling cars, or are you paying for traffic you already own? Join Erin for a live, “under-the-hood” working session where you’ll use your own mobile device to identify hidden expenses and learn to measure true shopper engagement.

Let’s Connect in Denver

We’re Heading to Canada’s Used Car Week (CUCW)

🎉 We are incredibly proud to announce that three of our very own will be celebrated on the stage this year! Erin and Carrie have been named honorees for Women & Automotive: Profiles in Leadership, while Angie has been named one of Auto Remarketing Canada’s Remarketing Under 40 honorees (keeping the sMedia streak alive after Erin took home the award last year)!

We couldn’t be prouder of how our team continues to lead and innovate. If you’ll be attending the event in Toronto, we would love to connect so be sure to Meet With Us to talk shop, and congratulate our incredible winners in person! 🏆

sMedia Spotlight:
Julia Fletcher | Digital Ad Strategist

Celebrating two and a half years at sMedia, Julia Fletcher brings a wonderful blend of creativity and dedication to her role as a Digital Ad Strategist. After going to college for Digital Communications, Julia found her perfect fit within our team. For her, the absolute best part of being at sMedia is the collaborative environment; she loves working alongside an amazing group of people who are genuinely dedicated to helping clients bring their unique advertising visions to life.

Originally born and raised in Lethbridge, Alberta, Julia now brings her talents to the team from her home on beautiful Vancouver Island. When she isn’t crafting winning ad strategies, she fully embraces the West Coast lifestyle by hitting the trails for a hike. Back indoors, she loves to recharge by losing herself in a good book or whipping up something delicious in the kitchen as an avid baker.

Julia’s personality shines through in her fun facts and favorite traditions. Her family keeps busy by running a summer camp in Cypress Hills, Saskatchewan, and though she doesn’t currently have a pet (after discovering a major allergy to her former hedgehog), she keeps things lively with a unique mix of interests. Her ultimate dream getaways include exploring Greece and Japan, and her absolute favorite foods perfectly capture her diverse tastes: fresh sushi on one hand, and her grandma’s comforting buttermilk pancakes on the other. We are so lucky to have Julia’s bright energy on our team!