sMedia Dealership Webinar Series: Leveraging YouTube & AI Search for Maximum Dealership Visibility

In this session, we’ve joined forces with Google to discuss the impact of video and why you shouldn’t sleep on this powerful media type. Eric Esporlas, Account Manager, Automotive, and Lorne Heller, Creative Lead, Creative Works, will dive into what it takes to leverage video across the Google and YouTube ecosystems, how to rank videos in organic and AI search, and where video fits into the evolving car-buying journey. This is a unique opportunity to hear straight from the experts on why video needs to be at the forefront of your digital marketing strategy in 2026.