Beyond the Showroom: Insights from “The Big One”
After attending the 2026 Toronto Spring Camping & RV Show, the energy in the building was a clear signal for the season ahead. Today’s buyer is doing more heavy lifting online than ever before, making the digital first impression the most critical step in the sales funnel. With new vehicle pricing at an all-time high, industry data confirms that interest in used vehicles is up significantly across both luxury and mainstream segments.
Angie Milana | Marketing Communications Lead
This shift directly supports our March focus on RVs and Vehicle Listing Ads (VLAs), as shoppers increasingly hunt for value in a high-price market. Our recent analysis of the RV sector highlights that success this season isn’t just about having the best units; it’s about high-visibility distribution. Dealerships that leverage dynamic inventory ads and video are seeing a massive lift in engagement. Recent industry findings show that total shopper contacts dropped 18% in late 2025 as demand softened. If your dealership is still solely focused on lead count as a metric of success, you’re missing the bigger picture and opportunity. By meeting shoppers where they spend their downtime (like TikTok), dealers are capturing high-intent leads long before they step onto your lot: 🔗 Read More Insights Here.
Current Promotion
🕒 Final Call: TikTok 1:1 Ad Credit Offer
Don’t leave money on the table. We are in the final push for our TikTok Ad Credit Offer. New accounts qualify for a 1:1 match in ad credits up to $1,000 (even if you’ve tried TikTok before but are new to sMedia).
If you’ve been waiting for the perfect moment to test the world’s fastest-growing automotive ad platform, this is it!
sMedia Dealer Webinar Series
Stop Wasting Ad Spend
Most dealers focus on just “getting traffic,” but few shift that focus to what happens once that traffic hits the site.
Erin Richmond and Alecia Wilson explore actual dealer data that reveals how shoppers interact with your inventory and the user experience misses that kill conversions.
🔗 Read Now: Is Your Website Finishing What Your Ads Started?
Product Feature: RV VLAs
⭐️⭐️⭐️⭐️⭐️
Stop burying your best campers in search results. Our RV VLAs place your inventory (complete with photos, pricing, and specs) at the very top of Google.
- 27% increase in leads for used vehicles
- 17% rise in conversion rates
- 18% decrease in cost per acquisition
Your inventory will be presented with pictures, pricing, and details right at the top of the results page.
Automotive Industry Events
📍 Dealer Huddle 2026: Toronto & Calgary
Join us for an intimate, high-impact strategy session at the upcoming Dealer Huddles. These events bring together the brightest minds in the industry to discuss Q2 scaling and 2026 market shifts.
Discounted Ticket Promo Code: sMedia2026
sMedia Spotlight: Siavash Khan | VP of Tech
If sMedia’s tech stack were an RPG character, Siavash (Siav) Khan is the one meticulously assigning the skill points. Celebrating just over three years with us, Siav oversees our system architecture, ensuring our infrastructure is as high-performance as his dream Porsche 911.
Born in Etobicoke and now a Toronto local, Siav is a true “multihyphenate.” When he isn’t wearing hats in AWS infrastructure or full-stack dev, he’s likely practicing Muay Thai, improv, or sim racing. He treats self-development as a lifelong game, constantly rotating through hobbies—from dance to building SaaS side projects—to keep his “ADHD brain” happy and fueled.
“What I really appreciate about sMedia is the culture. You’re trusted to take ownership. I’ve been able to learn far beyond a single role, bridging the gap between deep tech and real-world digital marketing impact.”
Fun Fact: Despite his sister being a professional psychotherapist, Siav serves as her “unpaid emotional support sibling.” At home, he answers to a tabby cat named Whisky who firmly believes he owns the apartment.
Boost Your Knowledge
- The RV Digital Advertising Playbook
- Why “Going Dark” is a Mistake for RV Dealers
- Dominate TikTok Automotive Ads
- Navigating the AI Rush
Don’t miss the next one 👉 Sign up here and get these insights delivered straight to your inbox every month.
LET’S TALK DIGITAL GROWTH FOR DEALERS: sales@smedia.io
