sMedia Dealership Webinar Series: Stop Wasting Ad Spend: Dealer Website UX & ROI Strategy

If you joined us for Part 1, we focused on the potential leaky budget. We established that understanding the cost of a bad website was Step One, and so we are here for Step Two: Optimizing the shopper experience!

You are investing significant money to bring high-intent shoppers to your digital showroom, but if the user journey is full of friction and confusing steps, those ad dollars are still being poured down the drain.

Watch as we dive deep into real dealer website data to see exactly how shoppers interact with your inventory. We’ll explore what both low (and high-converting) VDPs look like, identify some friction points that might be killing your sales, and show you the data-driven adjustments needed for a strong Q2 so let’s go!