sMedia Newsletter – June 2025

June 26th, 2025

Getting Attention and Keeping it

Alecia Wilson
Head of Growth

It’s hard to believe we’re halfway through 2025 and wrapping up the first half of conference season. Last week, our team was fortunate enough to not only attend Canada’s Used Car Week but also to have two standout moments.

A new generation of bold, visionary leaders are reshaping the Canadian auto industry, and their impact is undeniable. We’re proud to celebrate our CEO, Erin Richmond as one of the 2025 Auto Remarketing Canada Under 40 list. A powerful recognition of her leadership, innovation, and lasting contributions to the industry’s future.

Erin and our Head of Customer Success, Rhys Albrecht, hit the live stage for a candid discussion on driving efficiencies in your marketing by pulling the right levers, generating the right kind of attention, and leaning into advertising initiatives through uncertain times to come out on top.

A common theme throughout the last 6 months of conferences and events is that flexibility wins. There is so much outside our circle of control, so being flexible and willing to try new things is going to continue to propel future-thinking dealers forward.

Since you can’t be in two places at once, our team has put together a number of recap blogs with our top takeaways and thought pieces. Be sure to check out the links below or reach out to our team.

WEBINAR ALERT

Dealership Webinar Series

Getting, Keeping, and Deserving Attention

July 22nd, @ 1pm EST

Join Rhys for an in-depth discussion on getting buyers’ attention and keeping it. Learn about the three types of attention and how your marketing can tap into them. Attention is hard to earn—and even harder to deserve. But when you get it right, it can transform your digital marketing strategy.

Product Highlight: AI Video for Dealerships

Video is more likely to drive leads and engagement than any other format.

sMedia has a mix of high-quality, cost-effective, and effortless AI video products to meet your needs.

AI Dealership Video
Offers up to 6 new videos per month featuring: Model Branding, Dealership Branding, Dynamic B-Roll, and Dealership Testimonial Videos.

AI Inventory Video for Ads & VDP’s
We’ll take your inventory feed and turn it into incredible scroll-stopping videos we inject into your social ads.
Or, we can turn your inventory into rich visuals with product descriptions. Or both! No dealer effort required.

Let’s Discuss Your AI Video Options

WE POST WEEKLY and here are some Blogs you may have missed:

SPOTLIGHT

Kaleah Baker | Chief Operating Officer

Kaleah was raised in Indian Head, Saskatchewan and resides in Regina. She has an MBA in operations and built and sold a startup business prior to her time at sMedia.

Kaleah enjoys dance classes, nail art, throwing theme parties, keeping up on pop culture with friends, and traveling. Kaleah crushes the competition at trivia to a level that one might say – she is Jeopardy-ready!

Fun facts: Kaleah has 2 cats, Tino and Lenny.
Her dream car is a dark blue VW Beetle convertible.
“We’re a big Keg family! Many of my family members met their partners while working at the Keg – including my parents who actually got engaged on a Keg ski trip. At one point we counted almost 20 close family members who were keggers at some point.”

(“The Keg” is a popular Canadian Steakhouse)

Kaleah enjoys working at sMedia because there is always something interesting going on, and she gets to work with colleagues who are dynamic and passionate!

INDUSTRY NEWS

KEEPING YOU INFORMED

Want a deeper understanding of industry changes and trends?

Head to smedia.io where you will find our automotive blogs and a library of previous webinars. If you have any questions or suggestions, let us know: marketing@smedia.ca OR Let’s Talk Smart Strategy: sales@smedia.io