Let’s Talk About Uncertainty
CEO
If there’s one thing this industry knows, it’s how to weather uncertainty.
With tariffs on the horizon and the return of political volatility, it’s understandable that many dealers are feeling the pressure. But this isn’t the first time we’ve been here.
Heading into COVID, we didn’t know what to expect—and yet, we pushed through some incredibly tough years.
What separated the most successful dealers during those years was consistency. They stayed visible. They kept investing in strong, and efficient in-market advertising. They didn’t pull back when things got hard—they capitalized on a quiet market to reach the customers who were ready to buy.
Uncertainty is uncomfortable, but it’s nothing new. We’re resilient. We know people will continue to purchase vehicles—they always do. And our job is to make sure we’re in front of them when they’re ready.
We can’t control tariffs. We can’t control interest rates. But we can control how we show up, how we support each other, and how we sell what we have—today.
At sMedia, we’re here to help you do exactly that.
Learn how to adapt your dealership marketing strategy to overcome the impact of tariffs and market uncertainty with our 6-month plan – HERE.
WEBINAR ALERT
Standing Out in a Saturated Market with AI Video!
Join our feature guest, Tina Sadeghi, The Head of Customer Success & Growth for AI Video. In this webinar we will dive into the incredible advantages video has when engaging with automotive prospects.
We’ll dig into brand new AI Video products that will upgrade your social ads, and supercharge your VDPs.
Product Highlight: sMedia AI Inventory Video
Dealers are always trying to find ways to stand out from the competition. Everyone wants ads that click and convert more often, and VDPs that get buyers shopping.
AI Inventory Video for Ads & AI Inventory Video for VDPs deliver on that promise.
Stop the scroll and leverage the incredible power of video to drive more conversions. You invest in your ads and your website, get the payoff on those investments by leveling up your inventory! See it Now & Read our blog
Dealer Huddle Next – East
We’re excited to be attending this dealer community-focused event. If you don’t have tickets yet, contact rhys@smedia.io and we will get you a discount code.
Rhys will be presenting and our team will be on location to meet and discuss industry changes and your needs. We hope to see you there!
WE POST WEEKLY!
Here are some Blogs you may have missed:
- Spring Ahead with Service
- Bidding on Branded Terms
- Navigating Market Uncertainty
- Lead Nurturing Strategies
- RV Dealers Can Unlock the Power of Google VLAs
- Increase Your Impact with AI-Powered Video
- Learn More About TikTok AIA
SPOTLIGHT
Joran Temple
Joran grew up in Regina, Saskatchewan and still resides there today with his wife, daughter, and a sweet English Stafford Bull Terrier named Mabel.
In his spare time you can find him 3D designing, working the yo-yo or exploring the joy of oil painting. His dream vacation is Disney World, he loves a lamb shank from Afghan Cuisine, and has interesting taste in his dream car of a AMC Eagle SX4. Who had AMC on their bingo card?
Joran has been with sMedia for 7 years! He’s helped the company grow and scale over that time and loves the freedom he has to tackle technical challenges.
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