WHAT ABOUT TIKTOK?
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Product Marketing
TikTok has been in the news a lot lately. From the U.S. demand to parent company Bytedance to divest, to the Canadian government forcing office closures in Toronto and Vancouver. So how has that affected users? It hasn’t. Users are flocking to TikTok in increasing numbers. TikTok is still growing and innovating new ways to reach viewers, like new AIAs.
THE FACTS:
Look, we’re here to help you sell cars, and TikTok can help you do that. So let’s cut through the clutter with a few factoids to nibble on:TikTok doesn’t collect any more information than other social platform does.User access to the app has not been restricted in any way.Over a billion people are on the platform.North American users are averaging 120+ minutes on the app daily.
HOW CAN MY DEALERSHIP LEVERAGE TIKTOK?
When discussing TikTok, sometimes we can get bogged down in the organic vs paid debate. There is no debate, there is a clear choice – both. Check out our latest blog where we dive into unified strategies and how to get the most out of the platform.
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Want more ideas for social-based Lead Generation?
Check out these other great blog topics!
Social Strategy Best Practices 2024
How to Leverage Meta and Google Ads for Automotive Lead Generation
Utilizing TikTok Ads to Revitalize Aged Inventory
Crafting a Winning Social Media Mix for Car Dealers
Social Media Strategy for Car Dealerships: How to Use TikTok
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We are excited to be attending NADA 2025 in New Orleans this year and we hope to see you there! The week can be a hectic affair with so much to see and do, be sure not to miss our booth, stop by and say hello. Or better yet, let’s pre-book a day for us to meet! Let’s Connect Here.
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What’s New?
The Western Canadian Dealer Summit
Dealers from across Western Canada gathered in Banff earlier this month and we’re proud to be there! There was an incredible lineup of workshops and speakers, and we’ve got the full recap HERE.
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SPOTLIGHT
Alecia Wilson
We are excited that Alecia joined our team fairly recently as our Head of Growth. She was born in Saskatchewan, and was raised in and still resides in Edmonton, Alberta. Graduating from the School of Business at the University of Alberta, Alecia has been working in automotive on the agency side for 11 years.
With experience in websites, digital ads, SEO, Analytics, chat, and digital retailing, it’s been a wild ride of technological changes. She takes that in stride, and loves helping educate dealers on how to move the needle
In her spare time you can find her playing volleyball, skiing, golfing, reading and hanging with the fam. (Husband and 3 kids including new twins).
Alecia is excited to be around a team that is passionate about dealer success, and being at the forefront of digital advertising in the industry. We’re so excited for the opportunity to work with her here at sMedia, and we think you will be too.
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Industry News
Why GM, Ford stocks are falling
Honda Takes Step Toward Making Solid-State Batteries
Battery maker Northvolt files for bankruptcy
Automakers urge Trump to preserve EV tax credits, boost self-driving cars
VW union signals German strikes in December
Could Trump victory ease path for Musk’s Robotaxi?
Weakening Canadian dollar helps stabilize wholesale values
Canada to invest $18.6M in organizations to install L2-L3 EV chargers
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KEEPING YOU INFORMED
Want a deeper understanding of industry changes and trends?
Go on over to smedia.io where you will find our automotive blogs and a library of previous webinars. If you have any questions or suggested topics for webinars, let us know! marketing@smedia.ca
