BAD LEADS CAN COST YOU: How to Improve quality
![](https://smedia.io/wp-content/uploads/2023/09/road-aerial-27-1200x800.jpg)
Leads have ruled dealership conversations for a very long time, and rightfully so – an opportunity to engage with a customer should never be taken for granted. That being said, there is such a thing as a bad lead, and bad leads cost your dealership time, money and morale.